Content is everywhere. We’re constantly creating it, engaging with it, consuming it. Every like. Every comment. Every Instagram story. Every TikTok.
With more content out in the universe than ever, how do companies cut through the noise? How can brands ensure their voices are still heard?
At Knack, we have Anna Hochberger.
Where are you from?
I was born and raised in Pompano Beach, Florida! My dad’s from Germany, and my mom’s from South Korea.
Where did you go to college and what did you get your degree in?
I attended the University of Florida (Go Gators!), and I graduated summa cum laude with a B.A in Women’s Studies. I minored in International Relations, Teaching English as a Second Language, and German.
What was your favorite class in college?
When I was a sophomore, I had an Interdisciplinary Perspectives on Gender class that was required for my major. We talked a lot about the different waves of women’s movements in the United States, and one of our assignments was to analyze the advertising in “women’s magazines,” which really woke me up to the need for diversity in marketing and advertising.
How did you end up working with Knack?
I used to work at another Tampa-based company called Peerfit, where I was the Senior Content Marketing Strategist. My good friend/co-worker Adrienne, who was a Visual Designer at Peerfit, had been doing some contract work for Knack on the side and mentioned they needed someone to help with their social and content strategy. The rest is history.
What’s one skill you use often that you weren’t necessarily taught in school?
How to write! Almost all of my classes in college were paper-based, I very rarely had traditional exams outside of general education courses. It taught me how to craft an argument well and how to bring power to it on paper.
What’s something you wish you had learned in college but didn’t?
Some sort of financial literacy course, by far. I’d argue it should actually be required in high school. I was a first-gen college student and making the jump from living on scholarships full-time to balancing a very minimal entry-level salary budget after graduation was a lot of trial and error.
Do you have any advice for current college students?
Sometimes it’s not about the resume you make – it’s about the hand you shake. Build a network and cultivate relationships.
