Facing the Enrollment Cliff: Why Business Schools Need Scalable, High-Impact Student Support Now
Across higher education, the “enrollment cliff” is no longer a distant concern. Business school deans point to demographic decline, competition from alternative credentials, and shifting student expectations as major threats to program stability. While recent MBA application rebounds are encouraging, the long-term reality is clear: institutions must work harder to recruit, retain, and graduate the students they have.
For business schools, that means going beyond marketing and admissions strategies. It means ensuring every enrolled student has the tools, relationships, and support to persist to graduation.